It was the pictures. They rotated in the sidebar, one after the other. It was just a normal guy in a small town. In one picture he was with his wife, in others, it was his dog, his family or his …
Understanding the Branding Process
When people walk in to your place of business, do they know what to do? When web users land on your web page, do they know how to proceed? When people get to your sales page, do they know how to buy …
Creating Your Brand: Backstory
Every brand has a story. Where you came from and the obstacles you overcame are very important. So is the story of your founders, leaders, and front row personalities. As a customer, we want to know …
What Makes a Great Brand?
I love the art and science of branding. Whether it’s designing a new logo or coming up with a new tag-line, branding can be fun. Yet in all the marketing hoopla, what makes a great brand? What makes …